Original: $199.99
-65%$199.99
$70.00The Story
Power. Control. All Day.
Lew’s Custom Gen 3 Baitcasting Reel is built for anglers who fish hard and expect high performance every cast. With the advanced ParaMag™ RX Braking System, you get maximum control without giving up distance—whether you're skipping docks or bombing long casts. The one-piece aluminum frame with a recessed brake dial fits perfectly in hand for hours of smooth, fatigue-free fishing.
A 10-bearing system ensures fluid retrieves, while precision-cut Speed Gears® and the P2 Super Pinion® give you more torque and lasting gear alignment. When it's time to turn big fish, the 20 lb. carbon fiber drag delivers. Lew’s signature Speed Keeper® hook holder and Speed Dial® line ID add convenience right where you need it.
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Key Features
- ParaMag™ RX Braking System for maximum casting control and long distance
- One-piece aluminum frame with recessed dial for better ergonomics
- 10-bearing system with double-shielded stainless steel ball bearings
- Hard-anodized Speed Gears® with P2 Super Pinion® for smooth, powerful cranking
- 20 lb. carbon fiber drag system for battling big fish
- 95mm bowed aluminum handle with upgraded paddle knobs
- Speed Keeper® hook holder and Speed Dial® line indicator
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Built for Hard-Hitting Bass
Get the comfort, control, and raw power you need to fish longer and land more. Step up your gear with the Custom Gen 3.Â
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Reel Specs
| Product | Reel Bearings | Gear Ratio | Recovery Per Turn (in) | Mono Line Capacity (Yards/Lbs) | Braid Line Capacity (Yards/Lbs) | Weight (oz) | Max Drag (lbs) |
|---|---|---|---|---|---|---|---|
|
CU1SHG3 |
9+1 |
7.5:1 |
28 |
90/12 |
90/50 |
6.3 |
20 |
|
CU1SHLG3 |
9+1 |
7.5:1 |
28 |
90/12 |
90/50 |
6.3 |
20 |
|
CU1XHG3 |
9+1 |
8.3:1 |
31 |
90/12 |
90/50 |
6.3 |
20 |

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Power. Control. All Day.
Lew’s Custom Gen 3 Baitcasting Reel is built for anglers who fish hard and expect high performance every cast. With the advanced ParaMag™ RX Braking System, you get maximum control without giving up distance—whether you're skipping docks or bombing long casts. The one-piece aluminum frame with a recessed brake dial fits perfectly in hand for hours of smooth, fatigue-free fishing.
A 10-bearing system ensures fluid retrieves, while precision-cut Speed Gears® and the P2 Super Pinion® give you more torque and lasting gear alignment. When it's time to turn big fish, the 20 lb. carbon fiber drag delivers. Lew’s signature Speed Keeper® hook holder and Speed Dial® line ID add convenience right where you need it.
 Â
Key Features
- ParaMag™ RX Braking System for maximum casting control and long distance
- One-piece aluminum frame with recessed dial for better ergonomics
- 10-bearing system with double-shielded stainless steel ball bearings
- Hard-anodized Speed Gears® with P2 Super Pinion® for smooth, powerful cranking
- 20 lb. carbon fiber drag system for battling big fish
- 95mm bowed aluminum handle with upgraded paddle knobs
- Speed Keeper® hook holder and Speed Dial® line indicator
 Â
Built for Hard-Hitting Bass
Get the comfort, control, and raw power you need to fish longer and land more. Step up your gear with the Custom Gen 3.Â
 Â
Reel Specs
| Product | Reel Bearings | Gear Ratio | Recovery Per Turn (in) | Mono Line Capacity (Yards/Lbs) | Braid Line Capacity (Yards/Lbs) | Weight (oz) | Max Drag (lbs) |
|---|---|---|---|---|---|---|---|
|
CU1SHG3 |
9+1 |
7.5:1 |
28 |
90/12 |
90/50 |
6.3 |
20 |
|
CU1SHLG3 |
9+1 |
7.5:1 |
28 |
90/12 |
90/50 |
6.3 |
20 |
|
CU1XHG3 |
9+1 |
8.3:1 |
31 |
90/12 |
90/50 |
6.3 |
20 |

























